Built a distinct brand identity from scratch, establishing BYRAPH as a leader in luxury, street, and avant-garde secondhand fashion.

Content Strategy and Social Media Growth

Increased social media following by 8,000 followers in six months through viral, engaging content reaching a cumulative 4 million views.

User Experience Optimization

Maximized conversions by optimizing for impulsive purchases, generating email and SMS marketing campaigns, submit offer features, and an item condition grading system.

Creative Direction and Visual Identity

Directed & produced all visual assets for BYRAPH.

Event Planning and Collaboration

Assisted in organizing promotional events, including collaborations with the Miami Design District, HYP Miami, GOTSOLE, and SNEAKERCON.

Data-Driven Marketing and Analytics

Used performance data to monitor and refine marketing strategies, consistently improving audience engagement and driving up order volume.

“Sourced a Porsche 911 GT3 RS for a giveaway video”

“Created 150+ Short Form Content Videos”

“Activated 400+ Unique Products”